ELECTRONIC COMMERCE AND BANKING :
The global e-commerce activities include the interaction of traders (buyers/importers and sellers/exporters) with banks and counterparties, manufacturers, service providers etc., Banks across the globe provide payments and settlements services thereby enable the rapid growth of global e-commerce.
“e marketing” or cyber marketing is an important segment of e commerce. Salient features of internet (e) marketing are:
Internet based marketing is an important segment in e commerce. It plays a vital role in the supply chain process of exchange of goods between the producer and consumer.
Interconnectivity: Internet is recognized as a network of networks. The search engines assist the user of the internet to have access to required information. For customers, the interconnectivity offered by the internet helps him/her to have information/access to large number of diverse markets. One important feature is that it gives information and access about international markets as well.
Interactivity:
Internet not only allows access but also allows interface and interactivity among users. In view of this interface, it assists both the producer/manufacturer as well as customers to have better communication and choices. It allows the marketer to customize and focus even on individual customers in large markets. On the other hand the customers are also benefitted because of their interface with the marketer, peers and different web sites to make their selection.
Information:
The availability of large number of websites on the internet enables the customers to decide on price, choice of products, designs etc., On account of innovative methods of marketing the customers can have access to information covering wide range of areas.
Individual preference:
The interconnectivity, information and interface provided by the internet network assists the customer with wide choices. Based on his/her preference and capacity a customer can decide on his preference to choose and order.
Integrity:
With the changing time and requirements and on account of security issues and also to safe guard the users from cyber crimes, internet provides tools to check the authenticity of the data and its providers. In view of many fake offers & advertisements, the internet users should be cautious. They should not provide any sensitive information like details of PIN, passwords and other information to any unauthorized sites, not only to safeguard their interests, but also not to allow cyber criminals to have access to this information.