Rights of people :
People have rights to (i) privacy (ii) information (iii) freedom-of faith, speech (iv) practice fair trade/ professional practices (v) safety (vi) equitable treatment.
An attempt by any person to violate any of these rights is considered unethical. Right to privacy is violated in many ways. For example: The personal data available with researchers have led to many junk/spam mails, tele-marketing calls, etc.